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GIVING VOICE TO VALUES is an innovative approach to leadership development in business education and the workplace.

Pioneered by Mary C. Gentile, Giving Voice to Values is a cross-disciplinary curriculum and an action-oriented approach to values-driven leadership. It has fundamentally changed the way business ethics are taught and discussed in academic and corporate settings worldwide.

Giving Voice to Values (GVV) is not about persuading people to be more ethical. Instead, GVV starts from the premise that most of us already want to act on our values, but also want to feel we have a reasonable chance of doing so successfully. It raises the odds for success, by drawing on the actual experiences of business practitioners, as well as cutting edge social science and management research, and focusing on questions such as: “What if I were going to act on my values? What would I say and do? How could I be most effective?”

Currently, the Giving Voice to Values curriculum is based at University of Virginia’s Darden School of Business, where Mary C. Gentile was the Richard M. Waitzer Bicentennial Professor of Ethics from 2016 to 2022. It has been used in undergraduate, MBA and executive education in hundreds of business schools around the world, and is increasingly being adapted for educational applications in military, medical, nursing, accounting, engineering, law, and liberal arts settings. Over the last decade, well over 1,300 educational and organizational sites have piloted and/or shared GVV in the United States, Canada, Europe, Africa, China, India, Australia, Israel and United Arab Emirates.

Praise

Mary Gentile’s Giving Voice to Values is a clarion call to the new generation of leaders to put their values in practice in the workplace.  Its timely and thoughtful message is precisely what the corporate world needs now.

Bill George, Professor of Management Practice, Harvard Business School and former CEO, Medtronic

Giving Voice to Values heralds a revolution in ethics education. Gentile isn”t interested in abstract (and often fruitless) debates about ethical principles — rather, she wants to help you practice what to do when you know something is unethical. It’s like a self-defense class for your soul.

Dan and Chip Heath, authors of Switch and Made to Stick

In business and in life, we often know what is the right thing to do, but we have trouble implementing it. This book shows how we can all make the right things happen. It is a wonderful guide to help us enter an era of responsibility and of leadership based on values.

Walter Isaacson, CEO of the Aspen Institute

Corporate tragedies are usually the result of dozens of people who sit silently on the sidelines afraid or uncertain of what to do about a transgression. Giving Voice to Values aims to raise corporate behavior to a dramatically higher standard by ensuring that everyone not only can tell right from wrong, but knows what to do in the face of corporate misconduct

Jeffrey Hollender, author of The Responsibility Revolution and Co-Founder and Executive Chair of Seventh Generation, author of the leading blog on corporate responsibility

Giving Voice to Values moves us past the debate about whether we can define a common set of values, to focus instead on a shared conversation about just how to enact the values that we already know, in our deepest selves, are absolutely essential. The book is both an inspiration and a blueprint.

Nandan Nilekani, Chairman, Unique Identification Authority of India (UIDAI); former Co-Chairman and CEO and Co-Founder, Infosys; author of Imagining India

Neither didactic nor judgmental, Giving Voice To Values is inspiring and empowering. Instead of thinking, ‘I wish I could,’ readers will come away saying, ‘I know I can.’

BizEd, review, September/October 2010

Business ethics are undergoing a revolution thanks to US educator, ethicist and leadership coach, Dr Mary Gentile.

“Standing Up For Values in Business and in Life,” Catholic Communications, Sydney Archdiocese, Australia, February 18, 2011

So, what is an ethics educator to do? I have three pieces of advice. First, read Giving Voice to Values. Second, practice it. Third, practice it some more.

Book Review: “Jump-Starting Virtue” by Steven Olson, PhD for Ethics Newsline, February 22, 2011

I therefore recommend this book to everyone who works in a business or leads people in business, or more simply put, I recommend it to everyone. Period.

Book Review by Elaine Cohern in CSRWire, Sept 23, 2010

This little gem of a book…takes the standard model of teaching ethics and turns the kaleidoscope to view a refreshingly unique lens through which we see, define and respond to ethical dilemmas.

Book Review by Professor Andra Gumbus in Organization Management Journal, vol. 7, issue 4, 2010, pp. 310–314.

One of the best books I’ve read on values-driven leadership is Giving Voice to Values by noted scholar, Mary Gentile… Director of an innovative global curriculum for values-driven leadership development at Babson College and Senior Advisor to The Aspen Institute Business & Society Program. Through their joint efforts and those of other committed academics and professionals, colleges now have the basic tools to teach what was once thought to be unteachable.

Giving Voice To Values: Creating a Values-Driven Organization,” blog post by Steven Mintz at Ethics Sage, January 21, 2011

Giving Voice To Values provides a thorough psychological breakdown of what goes into “speaking up” at the workplace…

Book Review by Alexandra Theodore in Ethikos, May 2011

Mary Gentile…has brought forth from her long engagement with business ethics a compelling solution to one of the great challenges in ethics: individual action.

Book Review by Stephen Young in Pegasus, the Caux RoundTable Newsletter, May 2011 edition, vol 01, issue 03, page 1

So, what is an ethics educator to do? I have three pieces of advice. First, read Giving Voice to Values. Second, practice it. Third, practice it some more.

Book Review: “Jump-Starting Virtue” by Steven Olson, Ph.D. for Ethics Newsline, February 22, 2011

In Giving Voice To Values, Dr. Mary Gentile reveals that acting on our values is a skill set that is just as learnable as ethical decision-making

Cheryl Nason, Insider the Writer’s Cafe (WebTalkRadio), Oct 4, 2010

Gentile’s book is not so much a ‘how to’ as a ‘how, what, when, where and why-to’. Starting assumptions that masquerade as simple premises help you anchor yourself in your truth, and then the exposition in the chapters helps you understand how to take action. Want to learn how to be a leader? This is the book to imbibe and enact.

“Six Terrific Books That Deserve Your Attention,” feminist blogs in english, June 30, 2011

The common theme that runs through these blogs is that in order to develop an ethical environment an organization must adopt a values-driven approach to decision making. One of the best books I have read on the subject is Giving Voice to Values by Mary C. Gentile, a Babson College educator and consultant…

Steven Mintz, “Giving Voice To Values: Creating a Values-Driven Organization,” blog post at Ethics Sage, January 21, 2011